MYOBI is a Trusted Third Party (TTP) that manages a trusted network, enables companies to manage their information ecosystem, and facilitates trusted services and other services. Those services give companies and persons control over their company and personal data and allows them to share their data with others in an agreed manner.

Companies and individuals who want to use the MYOBI Trusted Network and Trusted Services accept the TTP policy; the mores or the rules of the network. MYOBI plays the role of digital “notary” and digital “broker” and manages the semantics of data definitions.

MYOBI offers an environment in which Persons and Companies can manage and access their Personal and Company data. The pre-condition is that the User is at the helm. He exerts control over and directs his data. He determines who is allowed to take note of his data. He decides who may continue to use this data. It also corrects data if necessary, if it is incorrect or incomplete.  For Companies, we call it an Information ecosystem, and for Persons, it is called a Personal Environment, PDS.

The other way around is also correct. Partners who share data with a User exercise control and ensure that their data is accurate or complete. Business-based use of Information Ecosystems on the Trust Network gives Companies more certainty about the reliability of Company and Personal data.