A user of the Trust Network carefully creates the information ecosystem with partners (e.g., customers, employees and suppliers). The information ecosystem is valuable to a company because:

• Partners are often willing to do new business. Partners are also prepared to make the company and personal data accessible under their direction so that the business activities (for example, sales, personnel management and purchasing) can be organized more effectively.
• It functions as a ‘trusted’ sales channel to existing customers. The company cherishes these customers, especially the contacts. Often these customers do not find it disturbing if the company informs them about new products and services, offers discounts, and discusses product and service descriptions. When entering a transaction with an existing customer, the cost of sales and operational effort is significantly lower than when entering a transaction with a new customer.
• It functions as a ‘trusted’ channel to employees, stand-in workers, freelancers and volunteers. The company cherishes relationships of trust with these employees. They can be called upon quickly if needed. It pays off to train these employees and involve them in the company.
• It functions as a ‘trusted’ purchasing channel to existing suppliers who provide suitable products and services. The company cherishes these suppliers, especially the contacts who need to sense what the company wants. It pays off to offer suppliers awareness training to ensure that the service provider is optimally aligned with the business processes.

To create the information ecosystem, it is necessary that partners also use it themselves. MYOBI removes possible barriers:

Facilitating my partner

MYOBI pays special attention to facilitating users in registering their partners. A step-by-step plan and examples:

1. Determine which relationships you wish to include in your information ecosystem based on debtor and creditor lists: Debtor and creditor lists tend to expand. Only a tiny part of the list relates to active partners. The company usually only maintains the company and personal data of the involved partners. The users keep their company and personal data on the Trust Network themselves, and they give their partners access to their company and personal data under supervision. This creates ‘trusted’ channels in the information ecosystems of the users. A user determines with which ‘trusted’ business partner a relationship is established on the Trust Network.
2. You inform your relation by email to ask MYOBI to start the registration process. See: Examples of emails. The success of a (quick) registration is that you inform the contract person of your business partner about the purpose and the added value for you and your business partner. In addition, your contact person wants the registration to occur appropriately, quickly and predictably. We have prepared several sample emails that you can use as examples for informing your partners.
3. You invite your partner from your information ecosystem and follow the status: On the information ecosystem, a Business Process Coordinator instructs the service desk to register a partner on the Trust Network. The Business Process Coordinator is provided with an overview of the registration status of the invited partner.
4. If desired, discuss the status of the invitations with the service desk: Despite careful preparation, it might be that partners do not feel the need to share company and personal data under management. In this case, the Business Process Coordinator and/or the service desk employee will consult on what is needed to move a registration process forward.
5. Agree with your business partner: There are many arguments for the controlled and mutual company and personal data disclosure with partners. Agreements may be necessary for every situation. For example, to invoke the protection of the Trade Secrets Protection Act (Wbb), partners must have concluded a specific agreement. The Contract Board has taken this into account in the contract portfolio. Companies that manage a company-specific contract library also pay attention to these types of arrangements.

Agreements about mutually opening company and personal data can be made as soon as the partner becomes a user of the Trust Network.