The company management wishes to continuously inform its partners about the company organisation with confidential, reliable and available data. The same applies the other way around. The company management expects its partners to present themselves with reliable data. By demonstrably taking responsibility for organising compliance with the obligations under the TTP policy, the management offers society certainty about the expected reliability of the data presented. Accountability is a reaffirmation of trust between partners.
Building trust with partners takes effort and costs a lot of time and money. Losing partners’ trust can come from a single carelessness incidence and happens quickly. Managing a company’s reputation is always has the permanent attention of management.
The Trust Network business user organically builds an information ecosystem with partners by entering into agreements with these partners. With the help of the Accountability Seal Register, the business user is responsible to society for the adequate protection of company and personal data. The partners themselves decide to what extent company and personal data are accessible to each other. We mention a few applications.
The information ecosystem is a trusted channel.
Assuming that parties protect their reputation, we can see an information ecosystem as a trusted partner channel for marketing or purchasing products and services. A trusted sales channel allows the company to conduct business effectively. A trusted purchasing channel is necessary to meet the demand for products and services.
The information ecosystem organises business activities data driven.
The semantically interoperable management of reliable business and personal data drives the business processes and supporting IT systems with which top management effectively organises business activities. For example, for organising the corporate legal function, the company and personal data are essential for establishing the authenticity of the identity of authorised employees, signing agreements and managing effective contract management (being able to exercise rights and fulfil obligations).